How much does Marketo cost?

Marketo costs about $1,500 to $6,000 a month. What changes your price is below.

Adobe Marketo Engage is marketing automation software for business to business companies. Adobe does not publish prices. Most mid size and large teams spend about $1,500 to $6,000 a month once database size and add ons are counted. Price grows with the number of contacts in your database, not with users.

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Pick what you need. The price updates as you go. Got a price already? Check it in the last step.

1Which one do you need?

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3Got a price?

Quote amount

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Is this price fair?

A fair price is $1,200 to $2,000.

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Low$1,600High

Your estimateUS average

$1,200to$2,000

Middle of the range: $1,600

$0$1,350$2,700

Normal range Middle

What you are paying for

GrowthA month. US range for this job.$1,200 to $2,000

Current database sizeDatabase.Base price

US priceSoftware is priced the same across the US.US price

Middle of rangeHalfway between low and high.$1,600

How we calculate this

Prices are for the United States in 2026 from published cost guides, checked September 2026. This is an estimate, not a quote.

Middle $1,600$1,200 to $2,000

Marketo plans and estimated costs

Growth	About $1,200 to $2,000 a month.
Select	About $2,000 to $4,500 a month.
Prime	About $4,500 to $6,000 a month.
Ultimate	About $6,000 a month and up.
Setup	About $25,000 to $150,000, one time.

What pushes a quote up

Database size	Price jumps as your contact count crosses each tier.
Plan	Select, Prime and Ultimate add features.
Add ons	Attribution, predictive scoring and more API calls cost extra.
Admin	Most teams need a dedicated admin or partner.
Contract	Yearly contracts are the norm.

You pay for contacts, so clean the database

Marketo prices on the number of contacts in your database. Buyers report big price jumps when they cross into the next tier. Old leads who never open an email still count, so a messy database costs real money.

Before renewal, remove contacts who have not engaged in a year or two, and delete duplicates. Then ask for the price at your cleaned count. Also budget for people: most teams need a Marketo admin, about $90,000 to $130,000 a year in salary, or a partner.

Where these numbers come from

Marketo prices by quote, so there is no official figure to point to. What exists is a pattern of reported contracts, published by buyers, analysts and review sites. This page pulls those together and names each one, so you can see the range before a rep names theirs.

Pricing is per month, so the main levers in the quote are the tier you pick and the setup fee, not the headcount.

How to judge the quote in your hand

Ask for the price at your cleaned contact count, not your raw one.
Ask for the all in number: licence, setup, training and support for year one.
Ask what renewal looks like in year two and three, in writing.
Get a second quote from a rival and say so on the call.
Buy at quarter end, when reps chase targets.
Cut seats and modules you will not use in the first 90 days.

Ways to pay less

Remove inactive contacts before each renewal.
Pay yearly if the discount is real, not just a rounding of the monthly price.
Start on the lowest tier and upgrade when you hit a wall.
Ask for the setup fee to be waived or split over the year.
Check the free trial or demo before you sign anything.

Before you decide

Many teams underuse Marketo. It is built for complex, long buying journeys. If you mostly send newsletters and simple follow ups, a simpler tool will do the same job for far less.

If you do need it, plan the people cost. Most teams need a trained admin or an outside partner. Partners are reported at about $36,000 to $120,000 a year, which can cost less than a full time hire for a smaller team.

Finally, ask about API limits. Growth includes 20,000 API calls a day. If your other tools sync often, you may need more, and that costs extra.

A last tip: ask for the price of the next tier up in writing. Because Marketo jumps in price at each contact tier, knowing the next step helps you plan growth. If you expect to cross a tier soon, negotiate that price now while you have leverage.