How much does KnowBe4 cost?
KnowBe4 costs $15.60 to $28.20 per seat a year at list. What changes your price is below.
KnowBe4 is one of the few security vendors that publishes per seat rates, then quotes the final number anyway. List runs from about $15.60 a seat a year on Silver to $28.20 on Diamond, billed annually with a 25 seat minimum. Negotiated deals commonly land 22 to 55 percent below list.
Estimate your KnowBe4 cost
Pick what you need. The price updates as you go. Got a price already? Check it in the last step.
Is this price fair?
A fair price is $1,550 to $2,825.
Type a price above to check it.
Middle of the range: $2,200
What you are paying for
How we calculate this
Prices are for the United States in 2026 from published cost guides, checked September 2026. This is an estimate, not a quote.
KnowBe4 tiers and real totals
| Silver | About $15.60 per seat a year, or $1.30 a month. |
|---|---|
| Gold | About $1.51 per seat a month. |
| Platinum | About $1.78 per seat a month. |
| Diamond | About $28.20 per seat a year, or $2.35 a month. |
| 100 users | Roughly $1,560 to $2,820 a year before discounts. |
What pushes a quote up
| Seat count | List rates fall as user numbers rise. |
|---|---|
| Tier | SmartRisk scoring and API access start at Platinum. |
| Term | Three year deals carry the deepest discounts. |
| Minimum | 25 seats and a 12 month commitment. |
| Competition | A Proofpoint or Cofense quote moves the price. |
Everyone negotiates, so list is only a ceiling
Buyers report paying 22 to 55 percent below list. Mid market companies typically land 25 to 35 percent off, and organisations above 1,000 seats reach 40 to 50 percent, especially on multi year terms.
A 1,000 seat company lands near $11,000 to $24,000 a year after those discounts. If your quote is at list, you have not finished the conversation.
Why you have to ask
Like most software sold by a sales team, KnowBe4 keeps its pricing off the website. Every quote is custom, and the gap between a small deal and a large one is wide. We built the ranges here from reported deals so you have a number before the first call.
Because the bill is per seat, per year, the quote grows with every seat you add. Count the seats you will really use before the call.
How to judge the quote in your hand
- Ask for the rate at your seat count, not the band above it.
- Ask for the all in number: licence, setup, training and support for year one.
- Ask what renewal looks like in year two and three, in writing.
- Get a second quote from a rival and say so on the call.
- Buy at quarter end, when reps chase targets.
- Cut seats and modules you will not use in the first 90 days.
Ways to pay less
- Get a rival quote from Proofpoint or Cofense before you sign.
- Pay yearly if the discount is real, not just a rounding of the monthly price.
- Start on the lowest tier and upgrade when you hit a wall.
- Ask for the setup fee to be waived or split over the year.
- Check the free trial or demo before you sign anything.
Before you decide
The real return on awareness training comes from what you do with the results, not the licence. A program with no follow up produces a click rate chart and nothing else. Budget an hour a month for someone to review who failed, assign short follow up modules and report the trend to leadership.
Ask about content refresh too. Staff stop noticing simulated phishing when the same five templates cycle, so check how often new templates and local language versions land.
Check how the platform counts seats before you sign. Contractors, shared mailboxes and service accounts sometimes get counted as users, which quietly lifts your bill at renewal. Ask for the counting rule in writing and run an audit of your directory first.
One more tip: ask whether unused seats roll over or can be cut at renewal, so you are not paying for staff who have left.
About $15.60 to $28.20 a seat a year at list, and often 22 to 55 percent less after negotiation. Yes, 25 seats and a 12 month commitment. Platinum is often called the minimum for data driven programs, since it adds risk scoring and API access. Yes, KnowBe4 offers a trial. Related jobs people check next, with the usual 2026 price.Common questions
How much does KnowBe4 cost per user?
Is there a minimum?
Which tier do most buyers pick?
Is a free trial available?
Other software prices
Compare prices
Job Usual price Autodesk Construction Cloud pricing $1,625 to $1,980 NICE CXone pricing $110 to $249 Pendo pricing $15K to $142K Vena pricing $27K to $120K