How much does Qualtrics cost?

Qualtrics costs $5,000 to $100,000 plus a year. What changes your price is below.

Qualtrics has one public plan, a self service research licence at roughly $420 a month, and quotes everything else. Real contract data puts the median annual spend near $28,000, with typical deals from $5,000 to more than $100,000. Spend data from 160 customers shows small business averages near $39,665 and enterprise averages near $658,000.

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Your estimateUS average

$5,050to$5,050

Middle of the range: $5,050

$0$3,410$6,820

Normal range Middle

What you are paying for

Self serviceYearly. US range for this job.$5,050

One product familyModules.Base price

US priceSoftware is priced the same across the US.US price

Middle of rangeHalfway between low and high.$5,050

How we calculate this

Prices are for the United States in 2026 from published cost guides, checked September 2026. This is an estimate, not a quote.

Middle $5,050$5,050

What Qualtrics buyers pay

Self service plan	About $420 a month, with strict response limits.
Median annual spend	About $28,000.
Typical range	$5,000 to $100,000 plus a year.
Small business average	About $39,665 a year.
Enterprise average	About $658,000 a year.

What pushes a quote up

Responses	Survey response volume is a core lever.
Modules	Research, customer experience and employee experience price separately.
Seats	Per user pricing on the suites, reported at $125 to $420 a month.
Analytics	Text and predictive analytics add cost.
Term	Multi year and bundled purchases lower the rate.

Most buyers use a fraction of what they pay for

Qualtrics began as academic research software and still carries hundreds of question types and deep statistical tools. Many customer experience teams use a small slice of that and pay for the rest.

Before the call, count two numbers: responses a month, and people who need to build surveys. If both are modest, a simpler tool will do the same job for a fraction of the price. If you need enterprise governance and analytics, the premium is the price of that depth.

Why the number is hard to find

There is no public rate card for Qualtrics. Quotes are built one deal at a time, and the rep has room to move on seats, modules and the setup fee. The ranges here come from people who have signed, and from analysts who track those deals, which is the only way to get a real figure.

Pricing is per year, whole contract, so the main levers in the quote are the tier you pick and the setup fee, not the headcount.

How to judge the quote in your hand

Count your monthly responses before asking for a quote.
Ask for the all in number: licence, setup, training and support for year one.
Ask what renewal looks like in year two and three, in writing.
Get a second quote from a rival and say so on the call.
Buy at quarter end, when reps chase targets.
Cut seats and modules you will not use in the first 90 days.

Ways to pay less

Ask what the self service plan cannot do for your use case.
Pay yearly if the discount is real, not just a rounding of the monthly price.
Start on the lowest tier and upgrade when you hit a wall.
Ask for the setup fee to be waived or split over the year.
Check the free trial or demo before you sign anything.

Before you decide

Watch the response allowance in the contract. Survey platforms price on volume, and a single big study can blow through a year's allowance. Ask what an overage costs and whether unused responses roll over.

If your use is mostly simple feedback forms, price a simpler tool honestly. The gap between $5,000 and $40,000 a year usually buys governance, analytics and support that small teams never touch.

Check the data export terms too. Years of survey responses are hard to leave behind, and export formats decide whether a move is a week of work or a quarter. Ask for a sample export during the trial and open it yourself.

One more tip: time your purchase. Quarter ends are when reps have the most room to move on price, especially on multi year deals.

Ask for a written quote from a rival survey tool first, so you have a real number to compare.