Showpad costs about $32,000 to $108,000 a year
Showpad gives sales teams one place for their slides, videos and training. It does not publish prices; its plans all say contact sales. CostBench reports a median of about $32,500 a year from 38 purchases. TechnologyInSales puts real deals at $42,000 to $108,000. VendorBenchmark lists the core enterprise edition near $65 per seller a month before discounts.
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A fair price is $30,000 to $35,000.
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Middle of the range: $32,500
What you are paying for
How we calculate this
Prices are for the United States in 2026 from published cost guides, checked September 2026. This is an estimate, not a quote.
What Showpad buyers pay
| Median contract | About $32,500 a year, from 38 purchases. |
|---|---|
| Typical deals | About $42,000 to $108,000 a year. |
| Enterprise edition list price | About $65 per seller a month. |
| 50 sellers at list | About $39,000 a year. |
| 100 sellers at list | About $78,000 a year. |
What pushes a quote up
| Sellers | The main price is per seller seat, billed yearly. |
|---|---|
| Products | Content and Coach are priced apart, and cost less as a bundle. |
| Edition | Higher editions add analytics, buyer signals and deal rooms. |
| Add ons | Video coaching and compliance review tools cost extra. |
| Term | Multi year deals are reported to add 5 to 12 points of discount. |
Showpad and Bigtincan are now one company
Showpad merged with Bigtincan, another sales enablement company. TechnologyInSales says this adds features but brings some short term uncertainty while the two products come together. If you are signing a long contract, ask what the product plan looks like for the next two years.
A simple way to save: only buy Coach if you need it. VendorBenchmark says buyers who split Coach from Content when they do not need coaching get better terms. Compare our Seismic and Highspot pages for the two main rivals.
Why quotes vary so much
Showpad is sold deal by deal. There is no fixed price, so the quote reflects your size, your urgency and the time of year. Two firms with the same headcount can be quoted amounts far apart. This page shows the range buyers actually report, with the source for each number.
Pricing is per year, by sellers, so the main levers in the quote are the tier you pick and the setup fee, not the headcount.
How to judge the quote in your hand
- Ask for the price per seller, and whether Content and Coach are split.
- Ask for the all in number: licence, setup, training and support for year one.
- Ask what renewal looks like in year two and three, in writing.
- Get a second quote from a rival and say so on the call.
- Buy at quarter end, when reps chase targets.
- Cut seats and modules you will not use in the first 90 days.
Ways to pay less
- Count only the sellers who use content. Managers who just read reports may need a cheaper seat.
- Pay yearly if the discount is real, not just a rounding of the monthly price.
- Start on the lowest tier and upgrade when you hit a wall.
- Ask for the setup fee to be waived or split over the year.
- Check the free trial or demo before you sign anything.
Before you decide
Showpad suits B2B companies with field sales teams of about 100 reps or more, especially in manufacturing and life sciences. It works offline, which helps reps on the road.
Small teams may pay for more than they use. A shared drive and a simple training tool can cover a lot for a few reps.
A last tip: bring rival quotes. Guides say Seismic and Highspot quotes give you the most leverage.
About $32,000 to $108,000 a year. The median is near $32,500. No. Its Professional, Advanced and Expert plans all need a quote. Per seller seat, billed yearly, with Content and Coach priced apart. Yes. The two are now one company. Related jobs people check next, with the usual 2026 price.Common questions
How much does Showpad cost?
Does Showpad publish prices?
How does Showpad charge?
Did Showpad merge with Bigtincan?
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